Using heritage for new brand identity
I was approached by a local carpeting company to recreate their brand identity as they currently didn’t have a consistent one and change their company name. They wanted to rebrand themselves as a luxury carpet shop as they were beginning to sell more “luxurious & high-end” carpets and felt their current identity didn’t convey quality to their customers.
Although they were after something ‘new’ they wanted to keep some heritage & modernise their current logo. So we deconstructed their current logo and well.. went to town with it. Not only does their new name and identity scream quality but it also keeps the heritage of the company.